Keywords are the products that people look for. And there are many tools that in just a few steps tell you exactly what they are and give you a lot of information that you can use to boost your business.
Isn't it fantastic? You just have to discover what are the keywords that users are consulting and generate materials that respond to these queries. But this is not all. I am sorry to disappoint you, but many others in the super globalized world of the Internet also pursue the same audience and try to respond to the same searches.
And in addition to this huge competition, a major limitation is that in the window there are only 10 possible positions, of which only 3 or 4 occupy the first row and are the ones that take the largest portion of looks. So, to simplify what I have told you, I will tell you that to find keywords that work you need:
Know your target
- Know your needs, questions, and problems
- Prepare the best possible material to solve your searches.
- Outperform the competition in that process.
As I told you some time ago, the process begins by listing the words that you think can define what you offer and in turn, represent what your potential client is looking for.
Ask yourself:
- What does my client need?
- How would you look for it?
- What is the purpose of my business?
- What do I sell?
From this process, “seed” keywords will arise, that is to say, those that you intuit that correspond to your clients' searches and that could link these queries to your products, services or contents. These will be the keywords that you can analyze using the appropriate tools to know which are the most successful to incorporate into the strategy.
As a result of this first step, you will surely get several words. Most likely, these are "head" concepts that correspond to more global queries with much greater competition. Positioning yourself for this kind of terms can be very complicated.
Let's remember briefly that there are three types of keywords:
Head or Generic: these are the words that more broadly describe what the client needs, such as vegetables. It is very difficult to position yourself with this type of keyword because there are many other players interested in responding to this demand that will have millions of searches and you will have many ahead in the queue that leads to the podium.
Middle tail or semi-generic: they start to specify something else, for example, organic vegetables. However, they still have a lot of competition.
Long tail: the protagonists of today are those that correspond to much more specific searches, associated with more specific niches, most of the digital marketing services providers are approaching their clients with much less competition. Also, they have to do with more qualified traffic and are a much more concrete opportunity to reach the coveted positions.
You can also use the Adwords keyword search engine. There you can evaluate more details about the competition and number of searches per word, but I repeat do not forget that it is not a tool designed specifically for this. The planner will show you a good amount of linked terms, which you can download to an excel to select the ones you consider most suitable for further analysis.
