Although we know that you are already clear about Search Engine Optimization (SEO), it is worth remembering that it is about organic search engine positioning. Or, in other words, the process of improving the visibility of a website in the organic results of the different Internet searches engines. Without a doubt, one of the disciplines that have changed the most in recent years, given its large number of updates and improvement guidelines.😀
And, as expected, and having as we have to 2020 a series of guidelines so far implemented in SEO issues come to an end, to give rise to the new trends that will help all digital marketing services providers.
SEO trends in 2020
Looking ahead to this 2020, how could it be otherwise, we wanted to get ahead to know what your new approach will be, and what will be the trends that revolve around the technique for digital marketing consulting services company.🤩👇
So, for this, we have analyzed the very complete study carried out by the some top blog sites, where opinions from 58 SEO experts and professionals have been collected, talking about what the technique will bring us in this new year, and, of course, We will introduce you to your new digital marketing trends.
1. User-centered optimization
The user-centered optimization is based on analyzing the user's access points and queries, to align the content based on it.
As an example, the Search Engine study tells us about Google, and its continuous update, to optimize the user's search results based on its intention; not just based on keyword matches. Does it sound to you we explained this recently, about the appearance of Bert, the new open-source neural network trained by Google with which you can process natural language more effectively, will affect the results of 1 in 10 queries in your search engine. In addition to being used in the main search, Bert will also affect the result of the featured fragments.🤨
Bert can understand the complete context of each sentence, which makes it extremely useful during a consultation, especially searches that change the meaning of some words such as prepositions, long queries and that are more conversational.
2. High-quality content
The content, without a doubt, affects SEO in all aspects: from the structure of the site to the types of links that we create internally. Therefore, it is established as the second 2020 SEO trend to create quality, relevant and valuable content, to - among other things - build around brand authority, user demand for content, or even to the increase in ROI. Most of the digital marketing services companies are going to implement this strategy.👍
3. Brand reputation
Looking ahead to 2020, Google - with its algorithm - will continue to analyze the general reputation of the brands, as well as their EAT (English acronym that gives name to the “experience”, “authority” and “reliability” of the brand), so that those companies that have a bad reputation, problems with customer service or other issues of trust about the user, will have more difficulties when competing for a good place in search engines.🧐
And here also comes into play Google's fight against fake news: according to the experts consulted, Google will assess the credibility and relevance of the authors of the content, verifying their authority in the subject on which they write, to favor better means and decrease the presence of false news in the search results.
4. User experience (UX) and technical SEO 😎
Another trend, in which SEO professionals should focus on this new year, revolves around the usability (UX) of the website in question; that is, the user experience when it is browsing the site. And, in this sense, we include the whole process that a single user goes through: from the general experience on the page when the user is making a purchase, to the moment when the site ends and leaves the site, highlighting -on others aspects - the speed, both of the sites and each page.
5. Mobile SEO
Although launching a good SEO mobile is something that has been implemented since 2017 (when the trend began), this year it becomes much more necessary and strict in valuation by Google. Therefore, and even though surely no marketing specialist will surprise you, it is necessary to have very internalized that, at the moment we create a business site, we must start designing based on mobile, adapting it later to desktop format; since the majority of the audience navigates today through their mobile.
6. Structured data and analysis improvement
The importance of having structured data becomes fundamental for the SEO positioning of this New Year, and the explanation is none other than to give "clues" to search engines so they can better understand what is on our page and how each element of it relates to others, both outside and inside the site. As explained by the experts consulted, every time new types of marking appear or existing ones are improved. It is likely to see manual penalties related to poor data structuring implementations.
7. Automation
The last of the trends that we are going to mention is to take full advantage of the programming languages that allow SEO automation in those aspects that involve redundant, operational and time-consuming tasks, allowing - among others aspects that do require a human presence - the most sophisticated analysis of information, improvements in customer experiences, or the development of content that is easy and pleasant to consume.🤗
